Set a maximum limit of one year for entering an international market (six months are even better) Fail in foreign trade: time Why should the economic success for which an entire generation of entrepreneurs was needed in Germany be possible abroad in the shortest...
Don’t worry about the fact that your customers abroad speak another language and have a different mentality Fail in foreign trade 6 You consider the language and mentality of your customers abroad to be a “negligible business factor”. This puts you on the...
Put your sales force in charge of international sales Fail in foreign trade Businesses close to the border in particular often make this mistake: in order to save costs, their own German sales representatives quickly travel to the neighbouring country to sell company...
Use a trade representative as your only sales distributor in the target country Fail in foreign trade 8 A pleasant thought: Only one importer in the target country, who takes over all the detailed work with the foreign customers. So to write only one invoice...
Let’s go to China – after all, everyone else is doing it Fail in foreign trade 9 Everyone dreams of this: profit from the China boom, preferably with your own factory there, produce fast and a lot. Professor Peter Anterist, CEO of the global trust company InterGest,...
