Building bridges for international cooperations As former Partner Country of Hannover Messe, the Netherlands return every year for global networking As the saying goes, ‘Power is gained by sharing knowledge, not hoarding it’. And that is precisely what the Hannover...
"Leave your product just as it is and don‘t make any attempt at all to adjust it to the conditions of the target market." First fail in foreign trade “Homemade” mistakes made abroad cannot be afforded by SMEs – especially not at a time when the...
"Regard foreign market development as a secondary activity" Second fail in foreign trade This method of tapping into a market is sadly another favourite, and its failure is guaranteed. Another practical example will illustrate why: Mr. E from F makes monitoring...
Transfer your local marketing and business communication activities into the target country Third fail in foreign trade For simplicity’s sake, you take your local marketing and corporate communications with you to the target country.” That would then be...
Work out your budget on a beer mat Fail in foreign trade: budget There is the myth of the “budget that must fit on the beer mat”: Professor Peter Anterist, CEO of the global trust company InterGest, considers lack of planning – such as the...
